Amazon rewards listings written for Amazon. Your Shopify copy was written for your own storefront, in your own language, for a shopper who already found you. Those are different jobs. The AI tools close that gap without you rewriting every listing by hand.
All four AI operations run from the product detail page, which you reach by opening a product from Product Sync. They act on one product, for one marketplace, at a time.
Available on any paid plan.
Translates the product title, description and bullet points into the language of the marketplace you are working on. If you are on amazon.de, you get German. If you are on amazon.fr, you get French.
This is the operation most sellers need first. An English listing on amazon.de is not competitive, because German shoppers search in German and Amazon's search engine indexes what is on the page. Translation is also the cheapest way to make a market genuinely worth having.
Available on any paid plan.
Proofreads the copy without changing its meaning. It fixes spelling, punctuation and obvious grammar problems, and leaves everything else alone. Use it when you are happy with your copy and just want it clean.
Requires the Amazon SEO & Rufus add-on, or AI Pro.
Rewrites the title, bullets and description so they are optimised for two audiences at once:
It also returns backend search terms, the keywords that are indexed by Amazon but not shown to shoppers.
Optimising for both matters because they want different things. Search wants keyword coverage. Rufus wants clear, factual, answerable prose. A listing stuffed with keywords reads badly to Rufus; a beautifully written listing with no keywords never gets found.
Requires the AI recommendations add-on, or AI Pro.
Returns up to six actionable recommendations about the quality of the listing, each carrying a high, medium or low severity.
Recommendations are advisory only. Nothing is applied to your listing. This is a review, not an edit. Use it to decide which listings deserve your attention, then use Translate or SEO & Rufus to actually fix them.
See Add-ons for how the AI add-ons are priced, and note that AI Pro bundles SEO & Rufus with Recommendations for less than buying both.
This is the most important thing to understand about the AI tools.
When you run an AI operation, the result comes back as a preview, shown next to your existing content so you can compare them. It is not written to your listing and it is not pushed to Amazon. You can run it, dislike it, and walk away, and your listing is exactly as it was.
The output is only committed when you click Apply & save. Until you do, nothing has changed, and if you push the product to Amazon in the meantime, Amazon receives your original content.
When you click Apply & save, the AI output is stored as a per-market override on that product.
An override does two things that matter:
It survives future pushes. Normally, every time a product is pushed to Amazon the app rebuilds the listing content from your Shopify product and your field mappings. An override is not rebuilt. It is stored, and it is reused on every subsequent push. Your German title stays German. It does not quietly revert to the English Shopify title the next time a scheduled resync runs.
It beats your field mappings. If you have set up field mapping in Product Sync so that, say, item_name comes from a metafield, an override on item_name for that marketplace wins. The override is the most specific instruction the app has, so it takes priority.
To remove an override and go back to your normal Shopify-driven content, click Clear override. The next push rebuilds that field from your Shopify product and field mappings as usual.
Note
Overrides are per market. Applying a German translation on amazon.de does not touch your amazon.co.uk listing, and does not touch your Shopify product. Your Shopify product page is never edited by the AI tools.
This is the whole point of the design. You have one Shopify product, and you want it to appear as a properly written English listing on amazon.co.uk, a properly written German listing on amazon.de, and a properly written French listing on amazon.fr. You do not want three Shopify products, and you do not want to maintain three sets of copy by hand.
The per-market override gives you that. Open the product, switch to amazon.de, run Translate, review the preview, click Apply & save. That German content is now bound to amazon.de for that product. Repeat for France. Your Shopify product stays as it always was, in English, and your Amazon listings are each written in the right language for the shopper looking at them. Run SEO & Rufus on top of the translation and you get German copy that is also written for German Amazon search.
The product detail page hard-locks the AI tools, Apply & save and Push until two Shopify fields are set on the product:
Set them on the Shopify product page and reload. The lock exists because Amazon requires both, so there is no point generating content for a listing that cannot be pushed.
You also need AI available. Every paid plan includes a monthly allowance of AI actions, and running out returns a "cap reached" message. There is also a throttle: one AI action at a time. If you click too quickly you will see "Please wait a moment before running another AI action." See The AI allowance and your own key.