Clicking Review on a row in Product Sync opens the product detail page. This is where you look closely at one product before it goes to Amazon, or after Amazon has said something about it. Everything you need for that one listing is on this page: the content, the money, and the complaints.
At the top of the page you choose which Amazon marketplace you are looking at. This matters more than it first appears. Almost everything below it is per marketplace: the product type, the required attributes, the content overrides, the fee estimate, the issues, and the repricer override. Switching marketplace switches the whole page.
Next to the selector sits a language badge showing the language of the marketplace you are viewing. It is a reminder that a listing on Amazon.de is expected to be in German. If your content is still in English, that is what the AI tools Translate action is for.
The heart of the page is a three-column table.
| Column | What it holds |
|---|---|
| Shopify | The source value in your Shopify product, for example the title, the vendor and the description. |
| Arrow | Shows the direction of travel. Shopify feeds Amazon, not the other way round. |
| Amazon | The exact copy that will be published to this marketplace. |
The Amazon column is what actually gets sent. It is built from your field mapping unless you have saved an override for this market, in which case the override is what you see and what is sent.
Both columns are editable, and they do very different things.
Note
If the product is missing its Shopify Brand (vendor) or Description, the Amazon side of the table is disabled along with the AI tools, Apply and save and Push. Only the Shopify column and Save to Shopify stay live. See Required Shopify fields.
Three buttons, three different destinations. This is the distinction merchants most often trip over.
Save to Shopify writes your edits back into the Shopify product. Use it for anything that is true everywhere: a corrected brand, a better description, a missing barcode. Because Shopify is the source, the change flows on to Amazon on the next push, and it also shows on your own storefront.
Apply and save stores the Amazon column as a per-market override. Shopify is not modified. The override survives future pushes and scheduled resyncs, and it takes priority over your field mapping. This is how a German-language title stays German rather than being overwritten by your English Shopify title on the next resync. AI output is only ever written to the listing when you click Apply and save.
Clear override deletes the per-market override and hands the field back to the field mapping. The next push sends the mapped Shopify value again.
Once you are happy, Push sends the listing to the selected marketplace.
The Amazon fees card shows what Amazon expects to take from a sale at the product's current price on the selected marketplace. Depending on the product and how it is fulfilled, it can show any of these lines:
| Line | What it is |
|---|---|
| Referral fee | Amazon's commission on the sale. It is a percentage that varies by category. |
| Closing fee | A fixed fee Amazon applies to certain categories, most notably media. |
| Per-item fee | The per-unit fee charged on individual selling plans. |
| FBA fulfilment | The pick, pack and ship fee when Amazon fulfils the order. |
| FBA per-order | A per-order FBA charge. |
| FBA weight fee | The weight-based component of FBA fulfilment. |
| Total fees | The sum of the lines above. |
| Net proceeds | The price minus total fees. What you would actually receive. |
Warning
These figures are Amazon's estimates for the current price, not a bill. They move when your price moves, when Amazon changes its fee schedule, and when a product's dimensions or weight are recorded differently in Amazon's catalogue. Treat the card as a strong indication of whether a listing is worth publishing, not as accounting. It also does not know your cost of goods. For margin against cost, use the Margin report in Analytics.
The fee card is genuinely useful before you push. A product that nets almost nothing at your Shopify price on a given marketplace is a product you may simply not want to list there.
The Amazon issues & warnings card shows what Amazon has said back about this listing. Errors are things that stop the listing working. Warnings are things Amazon would like fixed but has tolerated.
Common causes are a missing required attribute for the product type, a value Amazon does not accept, or a brand that does not match its registry. Each entry carries Amazon's own message, so you can see exactly what to correct. Fix the value, usually in the Shopify column, save, and push again. The same issues are summarised in Sync health on the Dashboard. See Listing issues for the full troubleshooting guide.
If you use the Buy Box repricer, its floor and ceiling are normally percentages of your Shopify price. On this page you can override them for this one product with an absolute Min price and Max price in the marketplace's currency. Those values replace the percentage rules for this product only. There is also Reprice this product now to run the repricer against it immediately rather than waiting for the schedule. See Repricer.
Under Listing actions you will find the two ways to take a listing down.
Close listing sets your Amazon inventory to 0. The listing and the SKU stay in place, and nobody can buy it. It is fully reversible: push the product again and it comes back. This is the right choice for a seasonal product or a temporary stock problem.
Delete listing removes the listing and the SKU from Amazon entirely. Use it only when you are certain, since recreating a SKU is not the same as restoring one.