Product Sync takes the products that already exist in your Shopify store and publishes them to Amazon as real, live listings. You do not retype anything into Seller Central. Shopify stays the place where you write and maintain your product content, and the app carries that content across to each Amazon marketplace you sell in.

Interactive walkthrough

Prefer to see it in action? Open the guided walkthrough, an animated, click-by-click tour you can play automatically or step through yourself.

Product Sync is a paid feature, included on Growth and above. On the Free plan you can still map products for price sync, but you cannot publish new listings. See Plans and billing.

Note

Product Sync runs in the opposite direction to Product Mapping. Product Mapping links a Shopify variant to a listing that already exists on Amazon so prices can be pulled back into Shopify. Product Sync creates the Amazon listing in the first place.

Before anything will push

Three things must be in place. If any one of them is missing, nothing leaves your store. This is by far the most common reason a merchant clicks Push selected and sees nothing happen.

1. Select your target marketplaces. In the Sync settings card, choose Marketplaces to publish to. If you skip this, the app stops you with "Select at least one marketplace to publish to before pushing."
2. Set an Amazon product type for the product's category. Amazon will not accept a listing without a product type, and the type is set per marketplace. Until it is mapped, the product carries the Needs type badge and is held back. See Amazon product types.
3. Fill in the required Shopify fields. A product needs a Brand (vendor) and a Description in Shopify before it can even be ticked in the list. See Required Shopify fields.

Tip

Work through those three in order the first time. Once your marketplaces are chosen and your main categories have a product type mapped, publishing a new product becomes a two-click job.

The product list

The main table lists your Shopify products alongside their current Amazon state. Use the filters and the search box to narrow it down, then tick the products you want to act on. Products that fail the required-fields check cannot be ticked at all, which saves you from pushing something Amazon would only reject.

Listing status badges

Two sync-state badges can appear alongside these. Syncing means a push is in flight right now. Mapped (price only) means the product is linked to an Amazon ASIN (Amazon's unique product identifier) for price sync, but the app is not managing the listing itself.

Pushing products

• Push selected publishes only the products you have ticked. This is the control you will use day to day.
• Sync all pushes every eligible product in one run. Use it for your initial launch, or after you change your field mapping and want that change to reach every listing.
• Refresh re-reads the current state from Amazon. Use it a few minutes after a push to see whether Submitted has turned into Listed or Issues.

A push sends your product content, your price and your stock quantity for every selected marketplace. Amazon then either creates a new catalogue entry or matches your product to an existing one and gives you an offer on it.

Sync settings

The Sync settings card controls how and when publishing happens.

Marketplaces to publish to

The set of Amazon marketplaces that every push targets. Only marketplaces your connected Amazon account is authorised for will appear here. Adding a marketplace later does not retroactively publish your back catalogue, so run Sync all once after you add one.

Scheduled resync

Available on Growth and above. The app re-pushes the listings it already manages on a schedule, so edits you make in Shopify reach Amazon without you having to remember to click anything. A resync only touches products the app is already tracking. It never publishes something new on its own.

Auto-resync on product change

Available on Growth + Markets and Full only. Rather than waiting for the schedule, the app listens for Shopify's product-update signal and re-pushes that product within moments of you saving it. Like scheduled resync, it applies only to products Product Sync already tracks.

Warning

If another Amazon app is also creating or editing listings for the same products, the two apps will overwrite each other and your content, price and stock will flap back and forth. Run the conflicting-apps check from the Dashboard and turn listing management off in the other app before you publish.

Plan limits

Your plan sets how many products the app can keep synced. If you go over that limit, for example after a downgrade, the app keeps your most recently updated listings active and pauses the rest. Nothing is deleted on Amazon. See Managing your plan.

Where to go next

• Amazon product types explains the category mapping that clears Needs type.
• Required Shopify fields covers the Brand and Description gate.
• Field mapping shows what feeds each Amazon attribute and how to change it.
• Variations explains how Shopify variants become Amazon parent and child listings.
• Reviewing a product walks through the product detail page, the fees card and the issues card.