On the product detail page, under Listing actions, you get two ways to take a product off Amazon: Close listing and Delete listing. They sound similar. They are not. One is a pause, the other is permanent, and merchants pick the wrong one often enough that it is worth reading this page before you touch either.

Close listing

Close listing sets your Amazon inventory for that SKU to 0.

That is all it does. The listing stays on Amazon. The SKU stays in your Seller Central inventory. Your offer simply stops being buyable, because there is no stock behind it. Shoppers browsing the ASIN will still see the product page. They just will not see your offer as available.

Critically, everything attached to the listing survives with it:

• Your reviews. Reviews live on the ASIN, and your association with that ASIN is intact.
• Your sales rank and search ranking. History earned by the listing is not thrown away.
• Your ASIN association. The SKU is still bound to the same ASIN, so your product identity is preserved.
• Your listing content. Title, bullets, images, attributes, and any AI overrides you applied all remain.

Close listing is reversible. To reopen the listing, push the product again from Product Sync. Inventory flows back, the offer becomes buyable, and the listing carries on exactly where it left off. The listing status badge shows Closed while it is in this state, so it is easy to find again later.

Delete listing

Delete listing removes the listing and its SKU from Amazon entirely.

Warning

Delete listing is destructive and it is not undoable from inside Amazon Seller Sync. It removes your SKU and your offer from Amazon. You lose the SKU's sales history and its ranking, and your seller account is no longer associated with that ASIN through that SKU.

If you later change your mind, you have to create a brand new listing. A new SKU starts from nothing: no sales history, no rank, and no accumulated performance behind it. Reviews sit on the ASIN rather than on your SKU, so relisting against the same ASIN can bring you back into an existing review pool, but nothing that belonged to the SKU itself comes back. Do not use Delete listing as a way to temporarily hide a product.

Deleting is the right tool when the listing genuinely should not exist. It is the wrong tool for absolutely everything else.

Which one do I want?

Use this as your rule of thumb.

Close the listing when the product will come back.

• Seasonal stock. Christmas lines in February, garden furniture in November.
• Temporarily out of stock while you wait on a supplier.
• Pausing a product while you fix a pricing, content or compliance problem.
• Testing whether a product is worth carrying at all, without burning it.

In all of these cases you want your rank, your reviews and your ASIN association waiting for you when you come back. Closing gives you that. Reopening is one push.

Delete the listing when the product should not exist on Amazon at all.

• The product is discontinued and will never be sold again.
• You listed it in error, for example against the wrong ASIN, or as a duplicate of an existing listing.
• You created a test listing while setting the app up and want the clutter gone.
• The listing is genuinely wrong at the identity level, so no amount of editing will fix it and a clean relist is the only honest option.

Tip

If you are not sure, close it. Closing is cheap and reversible. Deleting is neither. You can always come back and delete a closed listing later, once you are certain the product is really gone for good. You cannot go the other way.

What happens to the rest of the app

Both actions only affect Amazon. Neither touches your Shopify product, your Shopify inventory, or anything a shopper sees on your own storefront.

A closed or deleted listing stops being repriced, because the Repricer only acts on live listings that have an offer to adjust. A closed listing resumes being repriced automatically once you push it again and it goes live.

If the variant is also mapped for price sync, that mapping is separate and survives both actions. The ASIN link on the Product Mapping page stays where it is, and price sync carries on pulling the ASIN's live Amazon price into Shopify as before. This is expected: mapping is about reading Amazon, not about selling on it. If you also want the price data gone, use Unlink on the Product Mapping row.

Finding the buttons

Open Product Sync, click into the product, and scroll to Listing actions on the product detail page. Both buttons live there, alongside Push. The listing status badge at the top of the page tells you where the product currently stands: Listed, Submitted, Needs type, Issues, Closed, or Not listed.