Every plan carries a small number of hard caps. The app never bills you for going over one and it never silently drops your data. Instead it stops the action that would exceed the cap and tells you why.
The Your usage card on the Plans page is where you see all of this in one place. It shows your current count against your plan limit for Amazon accounts, mapped products, market mappings, products listed on Amazon, and AI operations used this month. Check it before a big import or a bulk auto-match, so you know how much headroom you have. The Dashboard also carries an AI ops this month tile under At a glance.
Whichever limit you hit, you always have the same three options:
The rest of this page covers what each cap actually does when you reach it.
Free 1, Growth 1, Growth + Markets 2, Full 999.
An account is one (region, seller ID) pair. If you connect an account beyond your cap, the connection is refused and you see a banner:
Account limit reached (
{limit}). Upgrade or add an account slot.
Nothing breaks. Your existing accounts keep syncing exactly as before.
How to get back under. Disconnect an account you are not using, from Settings > Amazon account. Disconnecting removes the app's access to that Seller Central account. It does not touch the account itself, and nothing is deleted on Amazon. Otherwise, upgrade, or on Growth + Markets buy an extra account slot from Add-ons.
See Multiple Amazon accounts for how the app handles several accounts side by side.
Free 10, Growth 500, Growth + Markets 2,000, Full unlimited.
A mapped product is a Shopify variant linked to an Amazon ASIN for price sync. This is the cap most merchants meet first, because a Free shop can only map ten.
What happens at the cap. Auto-match one-to-one simply stops scanning when it reaches your cap. It does not error out and it does not partially corrupt anything. It reports what it did in the result banner:
Scanned
{n}, matched{n}, no result{n}, multiple{n}, failed{n}.
Manual mapping through the Map modal is refused in the same way once you are at the cap. Everything already mapped keeps syncing prices normally.
How to get back under. Unlink mappings you do not need from the Product Mapping page. Keeping only your best sellers mapped is usually the right call, because a product with no competing Amazon offer gains little from price sync. There is no add-on for this limit, so the only other route is an upgrade.
Tip
Turn the Active only checkbox on before you run auto-match. It is on by default. It stops the app from spending your mapped-product allowance on archived or draft products.
Free 0, Growth 3, Growth + Markets 10, Full 999.
A market mapping points one Shopify market at one Amazon marketplace, so a shopper in Germany sees the amazon.de price rather than the amazon.com price.
Free gets zero. This is not a bug. Every plan, including Free, can set a Default (home) marketplace, and a Free shop syncs prices from that one marketplace. What Free cannot do is add per-market overrides on top of it, so in Settings > Markets the override selectors are disabled on Free.
What happens at the cap on a paid plan. The selectors in Settings > Markets disable once you have saved your allowed number of overrides. Existing mappings continue to work. You cannot add another until you free one up.
How to get back under. Remove a market mapping you are not using. There is no add-on for this limit. See Market mappings for what an override actually changes.
Listings are products you have published to Amazon through Product Sync, which is a paid feature. The Your usage card shows how many products you have listed.
What happens if your listing count no longer fits your plan. This only arises when you move down to a smaller plan. When it does, the app does not delete anything. It runs the reconciliation flow, and listings over the cap are paused, not removed. A paused listing stays live on Amazon and keeps selling. The app simply stops updating it. See Managing your plan for the full walkthrough.
Free 0, Growth 50, Growth + Markets 200, Full 1,000.
One AI operation is one run of Translate, Spell-check, SEO & Rufus or Recommendations on one product for one marketplace. The count resets at the start of each month.
What happens at the cap. The AI action is refused with a "cap reached" message and no charge is made against anything. Every other part of the app carries on. Content you have already applied with Apply & save stays applied. Overrides you have already stored are unaffected.
How to get back under. You cannot delete usage, so the three routes here are: upgrade to a plan with a bigger allowance, wait for the monthly reset, or add your own API key, which bypasses the allowance completely. The last of those is covered in The AI allowance and your own key.
Note
Buying an AI add-on unlocks more AI operations, not more AI allowance. AI Pro on Growth still gives you 50 AI actions a month; it just gives you four operations to spend them on instead of two.